Sport Media and Communication B.S.

The B.S. in Sport Media and Communication major prepares students for careers in the sports industry through the study of aspects of communication, social media, media writing, and multimedia management. Courses in the major provide an overview of the landscape of sports media and communication, including established and contemporary approaches in the profession. Course content includes interviewing, editing, audio production, multimedia production, mobile technology, ethics, storytelling, public relations, sports marketing, and promotional strategies. Course content also includes methods for analyzing and presenting data to an audience. The internship gives students real-world experience, and student work opportunities exist to gain practical experience in the field.

Program outcomes:
- Apply professional presentation skills in the development of visual, verbal, and written content
- Employ appropriate technology for the purpose and audience within the context of the sport media and communication field
- Apply established and contemporary media strategies
- Demonstrate an understanding of public relations and/or marketing communication strategies as they relate to the sport media and communication field