Applied Agricultural Communication Studies B.S.

The B.S. in Applied Agricultural Communication Studies prepares students to be effective communicators for agribusinesses, commodity groups, agricultural advocacy agencies, and agricultural communication organizations. Applied agricultural communication studies graduates may hold jobs as Public Relations Specialists, Agricultural Lobbyists, Agriculture Journalists, Agricultural Literacy and Advocacy Specialists, Communication Specialists, and Event Planners. The program provides transferable skills by emphasizing communication theory and practice in the creation, development, presentation, and evaluation of coherent messages. Students use communication strategies to create publications (newsletters, brochures, flyers, news releases, communication plans), plan events, and manage projects. The program blends agriculture, communication, and general education courses while maximizing flexibility to allow students to choose electives to fit their career interests and expectations.

Program outcomes:
- Integrate communication theories into personal and professional contexts
- Identify and critique human relationship orientations and group communication processes
- Construct and critique professional written communication
- Create, deliver, and critique professional presentations
- Utilize technology for communication