Marketing B.S.

The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills.

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.

Program outcomes:

• Demonstrate analytical and critical-thinking skills with direct application to business environments
• Demonstrate the ability to communicate clearly and concisely in personal and business communication
• Demonstrate an ability to effectively apply human relations and team dynamic concepts in professional and business environments
• Demonstrate the ability to value diversity and apply global multidisciplinary concepts in business and industry
• Demonstrate skill in the use of technology and computer software applications in business and industry
• Demonstrate capability to apply ethical and environmental values to general business principles and practices
• Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationship
• Demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline