Marketing B.S.

The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills.

A degree in marketing prepares graduates for a variety of careers in marketing, including brand management, sales management, personal selling, account executives, advertising, marketing research, and retailing.

Program outcomes:
- Demonstrate strategic, data-driven, and critical-thinking skills with direct application to solving business and marketing challenges.
- Demonstrate clear communication, effective collaboration, creativity, and initiative-taking to lead in business and marketing environments.
- Demonstrate the ability to leverage emerging technologies, including digital tools, to stay informed of global and technological trends in marketing.
- Apply ethical decision-making, sustainability, and social responsibility in marketing strategies and business practices.
- Analyze marketing strategies to develop, manage, and enhance long-term business relationships based on consumer insights nationally and globally.