Communication B.S.

The focus of this emphasis area is the theory, practice, and critique of communication. This area can be conceived as a broad based study or as an applied and career oriented learning program. This area allows students to craft a personalized concentration of courses; these courses can reflect all areas of the university or target specific career aspirations. These courses can be from outside the communication program curriculum for an interdisciplinary approach or from within the communication program. Communication with a concentration of courses in management, communication with a concentration of courses in marketing, or communication with a concentration of courses in sports management are examples. This area could also reflect a combination of courses from the organizational/public relations and writing plans.

Communication studies graduates find or create careers in all sectors of the economy. These professionals meet the communication needs of the businesses and industries in which they work. Communication Directors, Event Planners, and Sports Information Directors are examples. A minor representing a subject field would be an excellent supplement to the program in communication and/or to the personalized concentration of courses.

The Communication B.S. with an emphasis in Communication Studies requires a minimum of 63 credits within the major.

At least 16.5 upper-division (3xxx-level or higher) credits in the major must be completed through University of Minnesota Crookston.

In addition to the program requirements above, students in this sub-plan must complete the following requirements.

COMM 2110 may be used to satisfy both the program and technology requirements.

The focus of this emphasis area is communication within organizations and communication with public constituencies. Conflict management, group and team dynamics, and leadership are key areas of study, as well as research, audience analysis, strategic design, implementation, and message evaluation. This area addresses internal organizational power and politics, as well as making effective connections with the public. It deals with the daily internal organizational communication that socializes employees, the strategic external communication that connects with the public, and the non-routine persuasive communication that needs to be used to effectively respond to a crisis.

Organizational communication/public relations graduates find or create careers in corporate communication, public relations, media relations, and other. These professionals meet the communication needs of the businesses and industries in which they work. Minors in business management and marketing are excellent supplements to the program in communication with this emphasis area.

The Communication B.S. with an emphasis in Organization Communication/Public Relations requires a minimum of 63 credits within the major.

At least 22.5 upper-division (3xxx-level or higher) credits in the major must be completed through University of Minnesota Crookston.

In addition to the program requirements above, students in this sub-plan must complete the following requirements.

This program requires a minimum of 40 credits of liberal education and completion of the ten goal areas of the Minnesota Transfer Curriculum. The following are specific required liberal education courses.

The focus of this emphasis area is social media. A solid core in news and social media communication, visual communication, publication design and management, communication technology trends, and digital writing lead to applications in managing and creating content for social media. This area addresses the theory and practice of the craft. Communication professionals find or create careers as social media managers; public relations professionals; and advertising, marketing, and political campaign leaders across all fields of business and industry. A minor representing a subject field would be an excellent supplement to the program in communication with this emphasis area.

The Communication B.S. with an emphasis in Social Media requires a minimum of 63 credits within the major.

At least 22.5 upper-division (3xxx-level or higher) credits in the major must be completed through University of Minnesota Crookston.

In addition to the program requirements above, students in this sub-plan must complete the following requirements.

Students wishing to complete the Communication BS completely online must declare the Online sub-plan in addition to one of the subject area sub-plans: Communication Studies, Organizational Communication/Public Relations, or Social Media.

The Communication B.S. online with an emphasis in Communication Studies, Organizational Communication/Public Relations, or Social Media requires a minimum of 64 credits within the major.

Organizational Communication/Public Relations Online requires at least 22.5 upper-division (3xxx-level or higher) credits in the major must be completed through University of Minnesota Crookston.

Social Media Online requires at least 22.5 upper-division (3xxx-level or higher) credits in the major must be completed through University of Minnesota Crookston.

Communication Studies Online require at least 16.5 upper-division (3xxx-level or higher) credits in the major must be completed through University of Minnesota Crookston.

In addition to the program requirements above, students in this sub-plan must complete the following requirements.