MKTG3400

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MKTG 3400 - Marketing Research (3 Cr.) Online may be available

Business (10674) CCAA - Academic Affairs

Course description

Research process from marketing perspective. Problem formulation, scientific research methods, analysis/ interpretation of marketing data, research report writing, decision-making process derived from marketing research.

Recommended prereq: Math 1150, Mktg 3300

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

000199

Typically offered term(s)

Every Fall