Marketing Minor

A minor in marketing complements a wide array of majors. The marketing minor introduces students to current marketing theories and practices. Students pursuing a minor in marketing will learn the basics of marketing principles, effective personal selling, the psychology of consumer behavior, and marketing research methods.

Several electives are offered to provide five areas of specialization for students seeking the marketing minor.

Program outcomes:
- Understand the importance of having a consumer orientation and demonstrate how to effectively establish, develop, and maintain business relationships
- Demonstrate working knowledge of technological and global developments that are changing the scope of the marketing discipline